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February 23, 2024We summarize the application of economic concepts in viral YouTube videos created by Jimmy Donaldson, known more popularly online as MrBeast. His viral videos are known for expensive challenges and are incredibly popular among Gen Z students. We present three lesson plans based on three different MrBeast videos that include episode summaries, key economic concepts, and multiple assessment questions. The lesson plans focus on core economic concepts and include opportunities to teach concepts such as scarcity, opportunity cost, marginal analysis, business costs, and production. With more than 170 million subscribers as of this writing and over 29 billion views, MrBeast’s viral videos offer a unique opportunity for creatively teaching economics to a new generation of students.
by Wayne Geerling, G. Dirk Mateer, and Jadrian Wooten
Geerling, W., Mateer, G. D., & Wooten, J. (2024). Engaging Gen Z Students with Economic Lessons Featuring MrBeast. Journal of Economics Teaching, 9(2), 110-122. DOI: 10.58311/jeconteach/b463402ebd9aec0925f485969fce0f5b48a6e5a0
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