Supply-side examples in principles of microeconomics textbooks typically involve manufacturing processes. While these examples may adequately establish the market structure and model in question, they often lack relevance in today’s economy and students’ future careers. The focus on manufacturing presents an opportunity to incorporate examples from other industries such as services and information technology. While these industries are typically saved for advanced economics courses, relevant examples are essential in principles courses that are many students’ only formal exposure to economics. We review the coverage of industries in principles of microeconomics textbooks and offer ideas for incorporating updated industries into course materials.
by Rey Hernández-Julián and Frank Limehouse
Hernández-Julián, R., & Limehouse, F. (2026). Coverage of the Services, Information Technology, and Digital Industries in Principles of Microeconomics Courses. Journal of Economics Teaching, 11(1), 27-42. DOI: 10.58311/jeconteach/4bfc191ce727b95dbf563d978e8280d8b7c7e493
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